The campaign for your email address

Mark Matassa Jul 5, 2025

Feb 6, 2018

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                <h1>The campaign for your email address</h1>
                <h2><p>At this point in the election cycle, the point of most political advertising is not to sway your vote, introduce you to little-known candidates or even solicit campaign contributions. No, says The New York Times, the primary goal of online advertising is to get your email address. The pitches for</p></h2>
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               <p>By <a href="/author/mmatassa-mac-com/">Mark Matassa</a></p> 
              <p><time datetime="2025-02-04T05:00:00-08:00">Feb 6, 2018</time></p>
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            <p>At this point in the election cycle, the point of most political advertising is not to sway your vote, introduce you to little-known candidates or even solicit campaign contributions. No, says <em>The New York Times</em>, the primary goal of online advertising is to get your email address. The <a href="http://www.nytimes.com/2015/05/13/upshot/goal-of-early-presidential-campaign-web-advertising-your-email.html?mabReward=CTM&action=click&pgtype=Homepage&region=CColumn&module=Recommendation&src=rechp&WT.nav=RecEngine&abt=0002&abg=1&ref=dev.cascadepbs.org">pitches for money and votes will come later,</a> directly to your inbox.</p>
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At this point in the election cycle, the point of most political advertising is not to sway your vote, introduce you to little-known candidates or even solicit campaign contributions. No, says The New York Times, the primary goal of online advertising is to get your email address. The pitches for money and votes will come later, directly to your inbox.

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