As someone just on the cusp of the "millennial" generation, I long for companies to clumsily cater to my demographic. You're a junky pizza chain? Well, if unique veggies were added to your pan-fried goo, I'd definitely consider your products in a new light. While this sort of "millennial-focused" strategy somehow didn't yield Pizza Hut big money, it hasn't stopped other companies from pandering to the latest round of adults to hit the market.
The latest example is Whole Foods, which will be opening the first Washington outlet of 365 by Whole Foods Market in Bellevue. Yes, the actual name of the store is 365 by Whole Foods Market, like it's a work of art or Calvin Klein fragrance or something. While the store will essentially contain the same products as their other grocery stores, the company says their 365 by Whole Foods Market outlets will cater to younger demographics by being "fun and convenient" and containing "innovative technology." All can say is, I hope it involves apps. Us millennials love apps.
