Microsoft's Xbox One takeover

Berit Anderson

Berit Anderson Jul 5, 2025

Feb 6, 2018

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                <h1>Microsoft's Xbox One takeover</h1>
                <h2><p>Microsoft announced today that it is expanding Xbox One sales into 28 additional national markets, including China, Israel, Russia, India, Korea and large parts of Europe. The gaming platform was touted as the company's saving grace during its struggles to move beyond lackluster Ballmer-led Windows launches in the</p></h2>
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               <p>By <a href="/author/berit-anderson-crosscut-com/">Berit Anderson</a></p> 
              <p><time datetime="2025-02-04T05:00:00-08:00">Feb 6, 2018</time></p>
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            <p>Microsoft <a href="http://news.xbox.com/2014/09/xbox-one-welcoming-29-new-markets-to-xbox-one?ref=dev.cascadepbs.org">announced today</a> that it is expanding Xbox One sales into 28 additional national markets, including China, Israel, Russia, India, Korea and large parts of Europe. The gaming platform was touted as the company's saving grace during its struggles to move beyond lackluster Ballmer-led Windows launches in the last few years.<br><br>The move is a clear sign that new CEO Satya Nadella plans to put his money where his mouth is. In a July memo outlining his plans for Microsoft's future, Nadella called gaming “The single biggest digital life category, measured in both time and money spent" and called attention to the assets gaming has brought too to other parts of Microsoft's portfolio. A <a href="http://time.com/2972888/microsoft-ceo-satya-nadella-suggests-the-future-of-xbox-could-be-mobile/?ref=dev.cascadepbs.org">Time article</a> lists some of the other Microsoft products that have benefitted from XBox technologies: "core graphics, NUI in Windows, Skype speech recognition, Kinect for Windows camera tech, GPU-related Azure cloud improvements and so forth."  — B.A.</p>
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Microsoft announced today that it is expanding Xbox One sales into 28 additional national markets, including China, Israel, Russia, India, Korea and large parts of Europe. The gaming platform was touted as the company's saving grace during its struggles to move beyond lackluster Ballmer-led Windows launches in the last few years.

The move is a clear sign that new CEO Satya Nadella plans to put his money where his mouth is. In a July memo outlining his plans for Microsoft's future, Nadella called gaming “The single biggest digital life category, measured in both time and money spent" and called attention to the assets gaming has brought too to other parts of Microsoft's portfolio. A Time article lists some of the other Microsoft products that have benefitted from XBox technologies: "core graphics, NUI in Windows, Skype speech recognition, Kinect for Windows camera tech, GPU-related Azure cloud improvements and so forth." — B.A.

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By Berit Anderson

Berit Anderson was Managing Editor at Crosscut, following tech, culture, media and politics. She founded Crosscut's Community Idea Lab.   Previously community manager of the Tribune Company’