Millennials choose Wal-Mart over other big box retailers

Alex Cnossen

Alex Cnossen Jun 28, 2025

Feb 6, 2018

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                <h1>Millennials choose Wal-Mart over other big box retailers</h1>
                <h2><p>According to Advertising Age, Wal-Mart is the hottest retailer for millenials under 24 years old. Experts cite the possible reasons as including the company's investment in e-commerce and mobile, or potentially the retailer's rock-bottom prices. Either way, Wal-Mart officials say the results came as a shock,</p></h2>
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               <p>By <a href="/author/alex-cnossen-crosscut-com/">Alex Cnossen</a></p> 
              <p><time datetime="2025-02-04T05:00:00-08:00">Feb 6, 2018</time></p>
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            <p>According to <a href="http://adage.com/article/cmo-strategy/surpriise-walmart-wins-millennials/299030/?ref=dev.cascadepbs.org">Advertising Age,</a> Wal-Mart is the hottest retailer for millenials under 24 years old. Experts cite the possible reasons as including the company's investment in e-commerce and mobile, or potentially the retailer's rock-bottom prices. Either way, Wal-Mart officials say the results came as a shock, even within the company. Matt Kistler, Walmart senior VP-consumer insights and analytics, said, "The millennial customer grew up with a lot of hardship. They see Walmart as a place where they can save money." A 2014 article from <a href="http://www.bizjournals.com/bizjournals/how-to/marketing/2014/04/grocery-stores-battle-for-millennials.html?page=all&ref=dev.cascadepbs.org">Business Journals</a> theorizes that millennials prefer Wal-Mart because of its scope. Given that it has more locations than any other U.S retailer, the article says it is often the only option for consumers.</p>
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According to Advertising Age, Wal-Mart is the hottest retailer for millenials under 24 years old. Experts cite the possible reasons as including the company's investment in e-commerce and mobile, or potentially the retailer's rock-bottom prices. Either way, Wal-Mart officials say the results came as a shock, even within the company. Matt Kistler, Walmart senior VP-consumer insights and analytics, said, "The millennial customer grew up with a lot of hardship. They see Walmart as a place where they can save money." A 2014 article from Business Journals theorizes that millennials prefer Wal-Mart because of its scope. Given that it has more locations than any other U.S retailer, the article says it is often the only option for consumers.

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By Alex Cnossen

Alex Cnossen is a Northwest native and has worked for several local publications, including KOMO, KIRO and KING-TV. He grew up in Portland and loves to run and write. Follow him on Twitter @CnossenAle