The distribution of phone books has been targeted by environmentalists and others in much of the world: This Flickr photo from Australia has a caption mocking paper phone books.
Combining local agriculture and food with a healthy lifestyle could become another aspect of the Seattle brand. Barcelona is one city showing how to do this.
The University of Washington helped foster extensive knowledge of Korean culture in Seattle. In 2011, a U.S. tour by Korean authors began at the UW and University Bookstore.