Challenge
In a competitive consumer market, trucup was struggling to gain brand recognition or establish a sustainable brand identity.
Solution
Create a distinct brand identity that appeals to both identified target markets; an older audience with acid-reflux or gastric issues, and a younger, health-conscious audience that is very physically active.
Results
In just six months, trucup has gone from virtually no social media presence or influence to a following and subscription audience that is number two in the category with an engagement score almost four times competitor average.
Reaction
"Cascade PBS’s creative efforts have specifically targeted our core audience with brand messaging that is clear and consistent. The Creative Works team is a blast to work with, and most importantly, they deliver results!"
R.J. Selfridge
President, trucup Coffee