Challenge
OPA Ortho is known for having the finest surgeons in the northwest…but how do we demonstrate they’re great people as well?
Solution
“Meet the Team”. A series of short, conversation-driven videos, shot in our PBS studios sharing the education, experience, passions, and personalities found in each of the 26 partners.
Results
These quick and personal “Conversations” allow potential patients to get acquainted with the individual surgeons as well as the shared passions and philosophy of the entire organization. Along with the individual video profiles, assets were also used for TV and radio spots as well as digital, print, and outdoor advertising.
Reaction
"These are terrific. A physician’s personality resonating with the patient is a main driver when choosing a physician. Again, this is in alignment with your initial vision. Let’s run with what you have!"
Eric Baugh
Director of Marketing, OPA Ortho