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Best of 2011: How Seattle grew itself a new 'downtown'

Seattle's Central Business District(CBD) is increasingly spelled SLU. Here's an account of the remarkable, somewhat accidental rise of a hot commercial and residential zone called South Lake Union.

Best of 2011: How Seattle grew itself a new 'downtown'
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David Brewster

Seattle's Central Business District(CBD) is increasingly spelled SLU. Here's an account of the  remarkable, somewhat accidental rise of a hot commercial and residential  zone called South Lake Union.

Editor's Note: In the run-up to the new year,  Crosscut is sharing ten days of its best stories from 2011, each with a  different theme. Today we are looking at coverage of the changing Northwest. This story, by Crosscut Editor-in-Chief David Brewster, first appeared  August 29.

One of the recurrent trends in Seattle history is   the way its downtown business district keeps migrating northward. This   leapfrogging has happened three times now, the most recent being the   creation of a whole new downtown at South Lake Union. As Danny Westneat   notes in a column in The Seattle Times, this spectacular success story has been little noted or celebrated. Maybe that's because we're not sure we like what we got?

Short history. Downtown began as Pioneer Square, which had drainage   problems and got built out in the early 1890s with buildings that were   pretty stubby. Next stop: Second Avenue around Columbia, where we built a   financial district in boom period before World War I. Then came the  big  leapfrog by the department stores, led by Frederick & Nelson in   1918, looking for cheaper land to expand their offerings, and so our   downtown crossroads became Fourth and Pine.

The new hot zone is South Lake Union, with iconic companies and their   campuses such as the Hutch, Amazon, a whole research complex of the   University of Washington, and the Gates Foundation.

Three factors made this happen, though I'm not sure we knew what we  were doing. The first was the 1989 initiative (called CAP, for citizens' alternative plan) to cap the height of tall   office buildings in the heart of the central business district. People   like former City Councilmember Peter Steinbrueck were wary of dark,   windy canyons, and those who had built the new towers were desirous of   protecting their views and high lease rates. So the cap was installed  and the  safety valve of much higher buildings to the northeast, the  Denny  Triangle, was given as compensation. Up went the new buildings,  mostly  condos, in that northerly direction.

The second factor was the Seattle Commons proposal   in 1995 for a 61-acre park south of Lake Union, as a magnet for upscale   residences and commercial development. The public rejected the plans (twice), but the high-profile battles put the region into play, though  the Fred Hutchison Cancer Research Center and REI had already discovered  it. The Commons battles also  brought Microsoft co-founder Paul Allen  into the game. Allen had given the Commons $20  million to be able to  buy key properties before land values zoomed  upward, and the land thus  purchased reverted to him when the voters  nixed the Commons. Suddenly  we had an inadvertent developer named Vulcan, loaded with  cash and  ideas, on the scene.

The third factor, less publicized, was the desire of the University   of Washington to develop a kind of research campus and technology   incubator along the lines of the Stanford Research Park. South Lake   Union, with the Hutch already there and fairly easy to get to from the   UW, became the place, with the initial focus on biomedical companies.   That gave Vulcan a big, well-heeled tenant, and up went more buildings.

Mayor Greg Nickels, who had studied at the UW, was an eager partner,   probably more to help UW and the technology transfers it was  stimulating  than to help Vulcan. A kind of deal was worked out, or  stumbled upon,  where Vulcan was the lightning rod for criticism while  the UW moved quietly into  the neighborhood.

Nickels also accelerated the rise of SLU by refusing to allow such  new-economy development in two other competing areas, Interbay (between  Queen Anne and Magnolia) and SoDo (south of Downtown and the stadiums).  Previously, Mayor Paul Schell had cleared out the traffic patterns  around the defunct Bay Freeway, helping rationalizs the scattered Vulcan  holdings and prepare the way for Lake Union Park.

Eventually all these forces, along with the real   estate bubble of 2002-08, combined into a kind of chain reaction. Amazon   committed to the area, as did the Gates Foundation. Vulcan found its   stride and was dominant enough to provide a kind of master plan for the   area. You know you have a new hot zone when Tom Douglas begins opening   new restaurants every block!

It all adds up to an impressive story of urban densification. Here's a summary from a recent report by Mike Mann on the area:

Between 2004 and 2010, the real estate development activities in    Seattle’s South Lake Union neighborhood have exceeded the projections    incorporated in Paul Sommers’ 'The Potential Economic and Fiscal  Impacts   of South Lake Union Development' report. Since 2004, the  assessed  value  of newly constructed building exceeds $1.1 billion. In  this time  frame,  the neighborhood has attracted over 13,000 permanent  jobs,  achieving  over 72% of the City’s 2024 Comprehensive Plan goal  for the  South Lake  Union Urban Center.  This magnitude of construction  and  economic  activity has resulted in an average of $5 million per  year in  additional  tax revenues to the City of Seattle.

There are problems, not surprisingly. Traffic congestion is likely to  be the main one,  since the area badly lacks east-west corridors. One  partial solution,  two-way Mercer, is locked in controversy; another,  more crossings over  the Aurora gulch, depends on there being money from  the deep-bore tunnel  project. Another problem is the relentless  seeking of high rents and  the costs of all the new buildings, pushing  out more characterful uses  and jeopardizing the incubation aspects of  the area. (Startups need low  rent.) A third tradeoff is a kind of  hollowing out of the old downtown,  as new companies locate north and  funky startups head for Pioneer  Square and Fremont. Downtown is for  lawyers and tourists.

Still, what city wouldn't want to have this kind of smart urban   densification? Who wouldn't want the parade of the world's leaders to   the Gates Foundation and nearby hotels and watering holes? What could   possibly be wrong with concentrating brains and technologies in a fairly   coherent neighborhood?

There's an echo of this story of leapfrogging downtowns taking place on the Eastside. Bellevue has built up an impressive   20-block downtown, with major mall, handsome park, hotels,  Microsoft-filled office  towers, condos, and commercial spaces. But  there is pressure to build a  Greater Bellevue by leaping over I-405 and  building transit-oriented  projects along the Sound Transit route in  the Bel-Red corridor leading  to Microsoft.

Some, like Bellevue Square developer Kemper Freeman,  argue for  concentration and build-out of the core. His allies on the  city  council, fiscal conservatives wary of spending tax money on  infrastructure for the expanded downtown,  agree. Others, including  Microsoft and developer Wright Runstad, push  for an expanded Bellevue,  in part to capture some of the businesses that South  Lake Union is  nabbing and to house such big-city features as an arena for major league  hockey and basketball teams. The fight over Sound Transit's coming to  the  Eastside, which Freeman-backed I-1125 would jeopardize, is a proxy  battle  in this bigger war.

It's an intriguing debate. Curiously, such a  debate does not seem to  have been waged in Seattle, where leapfrogging comes naturally. Nor is  it a debate, I  think, that the CBD compacters can really win. The  market forces for  leapfrogging out to cheaper land and then upzoning it  to a new, highly  valued node of activity are normally too strong for  politicians,  planners, or "downtown establishments" to stymie. I  suspect this pattern is also one of the reasons that Seattle has been  able to continue growing and generating jobs and taxes and world-beating  companies.

David Brewster

By David Brewster

David Brewster founded Crosscut. He is now the director of Folio: The Seattle Athenaeum.