Tech

How Seattle grew itself a new 'downtown'

Seattle's CBD is increasing spelled SLU. Here's an account of the remarkable, somewhat accidental rise of a hot commercial and residential zone called South Lake Union.

How Seattle grew itself a new 'downtown'
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David Brewster

Seattle's CBD is increasing spelled SLU. Here's an account of the remarkable, somewhat accidental rise of a hot commercial and residential zone called South Lake Union.

One of the recurrent trends in Seattle history is  the way its downtown business district keeps migrating northward. This  leapfrogging has happened three times now, the most recent being the  creation of a whole new downtown at South Lake Union. As Danny Westneat  notes in a column in The Seattle Times, this spectacular success story has been little noted or celebrated. Maybe that's because we're not sure we like what we got?

Short history. Downtown began as Pioneer Square, which had drainage  problems and got built out in the early 1890s with buildings that were  pretty stubby. Next stop: Second Avenue around Columbia, where we built a  financial district in boom period before World War I. Then came the big  leapfrog by the department stores, led by Frederick & Nelson in  1918, looking for cheaper land to expand their offerings, and so our  downtown crossroads became Fourth and Pine.

The new hot zone is South Lake Union, with iconic companies and their  campuses such as the Hutch, Amazon, a whole research complex of the  University of Washington, and the Gates Foundation.

Three factors made this happen, though I'm not sure we knew what we  were doing. The first was the 1989 initiative (called CAP, for citizens' alternative plan) to cap the height of tall  office buildings in the heart of the central business district. People  like former City Councilmember Peter Steinbrueck were wary of dark,  windy canyons, and those who had built the new towers were desirous of  protecting their views and high lease rates. So the cap was installed and the  safety valve of much higher buildings to the northeast, the Denny  Triangle, was given as compensation. Up went the new buildings, mostly  condos, in that northerly direction.

The second factor was the Seattle Commons proposal  in 1995 for a 61-acre park south of Lake Union, as a magnet for upscale  residences and commercial development. The public rejected the plans (twice), but the high-profile battles put the region into play, though the Fred Hutchison Cancer Research Center and REI had already discovered it. The Commons battles also  brought Microsoft co-founder Paul Allen into the game. Allen had given the Commons $20  million to be able to buy key properties before land values zoomed  upward, and the land thus purchased reverted to him when the voters  nixed the Commons. Suddenly we had an inadvertent developer named Vulcan, loaded with  cash and ideas, on the scene.

The third factor, less publicized, was the desire of the University  of Washington to develop a kind of research campus and technology  incubator along the lines of the Stanford Research Park. South Lake  Union, with the Hutch already there and fairly easy to get to from the  UW, became the place, with the initial focus on biomedical companies.  That gave Vulcan a big, well-heeled tenant, and up went more buildings.

Mayor Greg Nickels, who had studied at the UW, was an eager partner,  probably more to help UW and the technology transfers it was stimulating  than to help Vulcan. A kind of deal was worked out, or stumbled upon,  where Vulcan was the lightning rod for criticism while the UW moved quietly into  the neighborhood.

Nickels also accelerated the rise of SLU by refusing to allow such new-economy development in two other competing areas, Interbay (between Queen Anne and Magnolia) and SoDo (south of Downtown and the stadiums). Previously, Mayor Paul Schell had cleared out the traffic patterns around the defunct Bay Freeway, helping rationalizs the scattered Vulcan holdings and prepare the way for Lake Union Park.

Eventually all these forces, along with the real  estate bubble of 2002-08, combined into a kind of chain reaction. Amazon  committed to the area, as did the Gates Foundation. Vulcan found its  stride and was dominant enough to provide a kind of master plan for the  area. You know you have a new hot zone when Tom Douglas begins opening  new restaurants every block!

It all adds up to an impressive story of urban densification. Here's a summary from a recent report by Mike Mann on the area:

Between 2004 and 2010, the real estate development activities in   Seattle’s South Lake Union neighborhood have exceeded the projections   incorporated in Paul Sommers’ 'The Potential Economic and Fiscal Impacts   of South Lake Union Development' report. Since 2004, the assessed  value  of newly constructed building exceeds $1.1 billion. In this time  frame,  the neighborhood has attracted over 13,000 permanent jobs,  achieving  over 72% of the City’s 2024 Comprehensive Plan goal for the  South Lake  Union Urban Center.  This magnitude of construction and  economic  activity has resulted in an average of $5 million per year in  additional  tax revenues to the City of Seattle.

There are problems, not surprisingly. Traffic congestion is likely to be the main one,  since the area badly lacks east-west corridors. One partial solution,  two-way Mercer, is locked in controversy; another, more crossings over  the Aurora gulch, depends on there being money from the deep-bore tunnel  project. Another problem is the relentless seeking of high rents and  the costs of all the new buildings, pushing out more characterful uses  and jeopardizing the incubation aspects of the area. (Startups need low  rent.) A third tradeoff is a kind of hollowing out of the old downtown,  as new companies locate north and funky startups head for Pioneer  Square and Fremont. Downtown is for lawyers and tourists.

Still, what city wouldn't want to have this kind of smart urban  densification? Who wouldn't want the parade of the world's leaders to  the Gates Foundation and nearby hotels and watering holes? What could  possibly be wrong with concentrating brains and technologies in a fairly  coherent neighborhood?

There's an echo of this story of leapfrogging downtowns taking place on the Eastside. Bellevue has built up an impressive  20-block downtown, with major mall, handsome park, hotels, Microsoft-filled office  towers, condos, and commercial spaces. But there is pressure to build a  Greater Bellevue by leaping over I-405 and building transit-oriented  projects along the Sound Transit route in the Bel-Red corridor leading  to Microsoft.

Some, like Bellevue Square developer Kemper Freeman,  argue for concentration and build-out of the core. His allies on the  city council, fiscal conservatives wary of spending tax money on infrastructure for the expanded downtown,  agree. Others, including Microsoft and developer Wright Runstad, push  for an expanded Bellevue, in part to capture some of the businesses that South  Lake Union is nabbing and to house such big-city features as an arena for major league hockey and basketball teams. The fight over Sound Transit's coming to the  Eastside, which Freeman-backed I-1125 would jeopardize, is a proxy battle  in this bigger war.

It's an intriguing debate. Curiously, such a  debate does not seem to have been waged in Seattle, where leapfrogging comes naturally. Nor is it a debate, I  think, that the CBD compacters can really win. The market forces for  leapfrogging out to cheaper land and then upzoning it to a new, highly  valued node of activity are normally too strong for politicians,  planners, or "downtown establishments" to stymie. I suspect this pattern is also one of the reasons that Seattle has been able to continue growing and generating jobs and taxes and world-beating companies.

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David Brewster

By David Brewster

David Brewster founded Crosscut. He is now the director of Folio: The Seattle Athenaeum.