Troll

Get ready for ‘little pink pill’ ads

Sponsorship

by

Mark Matassa
Credit:

The FDA this week approved a libido pill for women that, despite the inviting comparisons to Viagra, is really a different thing. Unlike the little blue pill for men, which treats erectile dysfunction, the new Addyi is described by The New York Times as the first drug approved to treat a flagging libido for either gender. In the future will anyone do it the old-fashioned way, with cocktails instead of pills?