Hawks aren't America's team

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Joe Copeland

Joe Copeland Feb 6, 2018

Feb 6, 2018

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                <h1>Hawks aren't America's team</h1>
                <h2><p>A new study by Emory University sports marketing professors says no NFL team has a greater divergence between the intense love it receives at home and the hatred directed at it from the rest of the country than the Seattle Seahawks, seattlepi.com reports. The professors, who analyzed years of</p></h2>
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               <p>By <a href="/author/joe-copeland-crosscut-com/">Joe Copeland</a></p> 
              <p><time datetime="2025-02-04T05:00:00-08:00">Feb 6, 2018</time></p>
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            <p>A new study by Emory University sports marketing professors says no NFL team has a greater divergence between the intense love it receives at home and the hatred directed at it from the rest of the country than the Seattle Seahawks, <a href="http://blog.seattlepi.com/football/2014/01/03/outside-of-seattle-people-love-to-hate-the-seahawks/?ref=dev.cascadepbs.org">seattlepi.com reports</a>. The professors, who analyzed years of Twitter traffic, note that part of the hostility comes from "outspoken personalities like Richard Sherman," a star defensive back whose Stanford education is put to good use in smart but mouthy quips. They also cite winning as a factor in driving out-of-market envy: Guess there will be lots of nastiness after our team wins the Super Bowl. — J.C.</p>
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A new study by Emory University sports marketing professors says no NFL team has a greater divergence between the intense love it receives at home and the hatred directed at it from the rest of the country than the Seattle Seahawks, seattlepi.com reports. The professors, who analyzed years of Twitter traffic, note that part of the hostility comes from "outspoken personalities like Richard Sherman," a star defensive back whose Stanford education is put to good use in smart but mouthy quips. They also cite winning as a factor in driving out-of-market envy: Guess there will be lots of nastiness after our team wins the Super Bowl. — J.C.

By Joe Copeland

Joe Copeland is the former senior editor&nbsp;for Crosscut, where he has been an editor since 2010. Before that, he was an editorial writer and columnist for the Seattle P-I and editorial page edi