Insecure about its body odor

Kate Harloe

Kate Harloe Jul 11, 2025

Feb 6, 2018

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          <article>
            <header>
              <hgroup>
                <h1>Insecure about its body odor</h1>
                <h2><p>Microsoft is releasing a new perfume to conceal it. Just kidding. Sort of. In a bizarre marketing move, Microsoft “released” a fake fragrance called Destiny. Why? Because Microsoft wants you to “smell” that “something is up.” Get it?Actually, “Destiny” is a new first-person shooter game that will be available</p></h2>
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               <p>By <a href="/author/kate-harloe-crosscut-com/">Kate Harloe</a></p> 
              <p><time datetime="2025-02-04T05:00:00-08:00">Feb 6, 2018</time></p>
            </header>
            <p>Microsoft is releasing a new perfume to conceal it. Just kidding. Sort of. In a bizarre marketing move, Microsoft “released” a fake fragrance called <a href="http://www.destinyfragrance.com/?ref=dev.cascadepbs.org">Destiny</a>. Why? Because Microsoft wants you to “smell” that “something is up.” Get it?Actually, “Destiny” is a new first-person shooter game that will be available on September 9th for Sony and Microsoft consoles. But Activision, the game’s publisher, teamed up with Sony to market Sony's PlayStation 4 version of Destiny (and offer extra content exclusive to that console). Leaving Microsoft with nothing else to do but <a href="http://www.geekwire.com/2014/destiny-fragrance-xbox-microsoft/?ref=dev.cascadepbs.org">create a fake fragrance</a> to a) call attention to or b) whine about the fact that it (Microsoft) didn’t have permission to run its own ads for the game. Even one of the world’s largest companies can't expect to sell something that it can't advertise, right? It’s a cold, smelly world out there.</p>
          </article>

Microsoft is releasing a new perfume to conceal it. Just kidding. Sort of. In a bizarre marketing move, Microsoft “released” a fake fragrance called Destiny. Why? Because Microsoft wants you to “smell” that “something is up.” Get it?Actually, “Destiny” is a new first-person shooter game that will be available on September 9th for Sony and Microsoft consoles. But Activision, the game’s publisher, teamed up with Sony to market Sony's PlayStation 4 version of Destiny (and offer extra content exclusive to that console). Leaving Microsoft with nothing else to do but create a fake fragrance to a) call attention to or b) whine about the fact that it (Microsoft) didn’t have permission to run its own ads for the game. Even one of the world’s largest companies can't expect to sell something that it can't advertise, right? It’s a cold, smelly world out there.

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By Kate Harloe

Kate Harloe is Crosscut's Community Manager &amp; Editorial Assistant. After graduating from Hamilton College, Kate completed two seasons of work for the Southwest Conservation Corps before moving