Recession-proof Tooth Fairy

Berit Anderson

Berit Anderson Jul 18, 2025

Feb 6, 2018

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                <h1>Recession-proof Tooth Fairy</h1>
                <h2><p>According to a new Visa survey, children are getting a little extra under their pillow from the Tooth Fairy this year tells Komo News. Children are seeing an average of $3.70 cents per tooth – a 23 percent jump from last year's $3 average. The current rate of</p></h2>
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               <p>By <a href="/author/berit-anderson-crosscut-com/">Berit Anderson</a></p> 
              <p><time datetime="2025-02-04T05:00:00-08:00">Feb 6, 2018</time></p>
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            <p>According to a new Visa survey, children are getting a little extra under their pillow from the Tooth Fairy this year <a href="http://www.komonews.com/news/national/Tooth-Fairy-inflation-Kids-now-getting-nearly-4-a-tooth-221794361.html?ref=dev.cascadepbs.org">tells Komo News.</a> Children are seeing an average of $3.70 cents per tooth – a 23 percent jump from last year's $3 average. The current rate of inflation is about two percent, but experts speculate that the Tooth Fairy's generosity is more about keeping up with Joneses. "A kid who got a quarter would wonder why their tooth was worth less than the kid who got $5," says Kit Yarrow, a consumer psychologist and professor at Golden Gate University. Parents, er, Tooth Fairies don’t want their children to feel left out.One mother in California shelled out $100 for her daughter's tooth. It went directly into college savings, but we here at Crosscut remember a time when you spent all afternoon working at a loose tooth for a measly $1 return. How much should your Tooth Fairy give? <a href="https://itunes.apple.com/us/app/tooth-fairy-calculator/id554232358?mt=8&ref=dev.cascadepbs.org">Visa has a handy new app for that. </a>Next up: Credit card readers in your pillowcase.</p>
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According to a new Visa survey, children are getting a little extra under their pillow from the Tooth Fairy this year tells Komo News. Children are seeing an average of $3.70 cents per tooth – a 23 percent jump from last year's $3 average. The current rate of inflation is about two percent, but experts speculate that the Tooth Fairy's generosity is more about keeping up with Joneses. "A kid who got a quarter would wonder why their tooth was worth less than the kid who got $5," says Kit Yarrow, a consumer psychologist and professor at Golden Gate University. Parents, er, Tooth Fairies don’t want their children to feel left out.One mother in California shelled out $100 for her daughter's tooth. It went directly into college savings, but we here at Crosscut remember a time when you spent all afternoon working at a loose tooth for a measly $1 return. How much should your Tooth Fairy give? Visa has a handy new app for that. Next up: Credit card readers in your pillowcase.

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By Berit Anderson

Berit Anderson was Managing Editor at Crosscut, following tech, culture, media and politics. She founded Crosscut's Community Idea Lab.   Previously community manager of the Tribune Company’