What in the world is Starbucks up to now? Yesterday the Great Caffeinator launched a new mobile app for its Seattle stores that lets customers order and pay for drinks by phone, then pick up their beverage of choice just minutes later. Even better, as GeekWire reports, customers soon won't even have to make the effort to pick up their drink because the company's is slated to launch its new delivery service later this year in Seattle and New York City.
While in NYC baristas will be personally delivering drinks to customers, in Seattle beverages will be delivered by the same-day delivery company Postmates. Although the mobile ordering app will be available in stores in the U.S., Britain and Canada by the end of 2015, the delivery service will be slower to launch outside of its first two target cities.
There are bigger-picture Starbucks' initiatives that will be announced at the company's 2015 Annual Meeting of Shareholders held today in Seattle. Starbucks will discuss its new Race Together campaign, which encourages baristas and customers to speak about race relations. Conversations will supposedly be ignited through Race Together stickers and Starbucks cups hand-labeled with the message "Race Together" available in a limited number of stores across the country.
