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Who needs Siri? Seattle-based Mona has your back

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Marissa Brent-Tookey

The Seattle area continues to lead the way in 21st century shopping solutions. Today two former Amazon employees announced Mona, "the world's smartest personal shopper." The iPhone app is designed to learn users' preferences, customize searches, and monitor prices. CEO and cofounder Orkun Atik, who was product manager of recommendations at Amazon, says he wants to "organize [Mona] around people," rather than around products. 100 online shopping sites will be included in Mona's search initially, including Nordstrom, Barney's, and – naturally – Amazon.

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Marissa Brent-Tookey

By Marissa Brent-Tookey

Marissa Brent-Tookey is an editorial intern at Crosscut. She holds a B.A. in French from Seattle University and now studies film production at Shoreline Community College. In addition to crewing a doz